Nobody warns you that the hardest writing on a Steam page is the bit almost nobody reads closely and everybody reads instantly.
We've spent this week on the store page. Capsule art, short description, the screenshots, the tags. Objectively tiny amounts of work. It has eaten the week whole.
The capsule is the worst of it. It's a small rectangle that has to do the job of a shopfront, at a size where half of it will be scaled down until it's basically a smudge on someone's phone. We've made versions that look lovely at full size and turn into mush in the wishlist grid. We've made versions that read clearly and feel like they belong to a different, blander game. The rule we've landed on is that you should be able to squint at it and still know what kind of night you're in for. Getting there has taken more attempts than I'll admit in writing.
Then the short description. A couple of lines to say what this is. We have a demo, a trailer nearly finished, and a document that argues our case for nine slides — and I still stared at that box for most of an afternoon. Turns out you can know a thing deeply and be terrible at saying it in one breath.
The genuinely strange part is the visibility. For over a year this has been four people, a shared drive and a build nobody outside the room had touched. Now there'll be a page with our studio name on it that a stranger can find by accident. We keep catching ourselves polishing things no one has asked to see yet, as if presentation could compensate for being unknown.
And the whole thing sits on top of the same tension we've been living with all year: the build we're capturing is deliberately rougher than we want it. The screenshots are honest screenshots of a good-enough-for-now game. I'd love to hold the page until the pretty pass is done. If we did that we'd never post anything, because the pretty pass waits on money, and money is a conversation that hasn't started yet.
So: imperfect page, real one, up soon. Our first actual followers will be a number smaller than any of us would say out loud. I'm looking forward to it anyway.
— Thiago, still fiddling with a rectangle
Posted by Thiago Moreira · September 17, 2026
← All news
